Marketing Effectives Essay Example | Topics and Well Written Essays - 1000 words

Marketing Effectives - Essay Example The first measure of marketing effectiveness that organization can rely on when making assessment is the conversion rate. It is a measure of the proportion of guests to ones marketing site who prove to respond to the action used by the marketing strategy. For instance, a firm’s marketing policy may entail people visiting the firm’s site where they are to access some information through signing up. In this case, the guests to the site may access the site but fail to sign up, or they may sign up. This measuring metric considers a marketing move successful when the visitors to the site click through the link and sign up to view the entire marketing material (McDonald, 2011). The second measure of marketing effectiveness is the number of lead generations or inbound links. Having a marketing site is a key necessity if the process is to be conducted through the internet and it is determined to be successful (McDonald, 2011). As people carry out their actives online, they likely to link to sites where they find important materials. Therefore, the number of external links to the firm’s site can be used to determine how important an organization’s products are to the people. The other measure is the search engine traffic that is created due to an organization’s marketing site. The search engines enable us to determine how much traffic is being created by a particular site being searched by many internet users. The search engines include Google and Bing. The bigger the web traffic being associated with our site the most likely our marketing strategy is going to be successful (McDonald, 2011). Finally, the other important measure that can be used to analyze the effectiveness of a marketing strategy used by an organization or business enterprise is the change on the sales. The closed loop marketing analysis is used in this case. It is an analysis

The Navy has an integrity problem in the ranks of its Commanding Essay

The Navy has an integrity problem in the ranks of its Commanding Officers and it needs to be fixed - Essay Example Therefore, this moral dilemma on the character of naval leadership needs to be resolved this early to restore the public’s esteem to their organization. From January to June of this year alone, the naval community as reported by the Navy Times has fired 21 high-ranking officials. The list are composed of several commanding officers, a handful of senior enlisted leaders and an executive officer who were all terminated for reasons ranging from administrative neglect and loss of integrity to lead, to personal misconduct such as sexual harassment, drunkenness, and fraternization, among others. Note that the said officers are not the newly graduated and amateur types; instead, they possess credentials of the experienced, skilled and decorated leaders (â€Å"Commanding Officer†, 2012). This statistics is startling considering that the list only composed of 17 Navy commanding officers in 2010 and soared to 31 in 2011 (â€Å"Navy Commanding†, 2011). The Career Progression Division of the Naval Personnel Command presented a similar data showing an increasing trend of dismissal of commanding officers in the Navy from 1999 to 201 0 citing misconduct, a significant event, unsatisfactory performance over time, and loss of confidence in the officer’s ability to command, as categories. The accused officials were not only relieved from their posts but were â€Å"detached for cause† as well. Although the portion of the pie under the category of personal misconduct is small, it still is significantly high and disquieting (Light, 2012). The above information is essential in viewing the modern shift of the degree of leadership and responsibility in the naval forces. Among all the competent candidates for high ranks, it is noticeable that even the individuals who are inclined to misbehave get the position. The question then lies to the competence and